France Equipement joins Powersports Distribution Group
Powersports Distribution Group (PDG) is proud to announce that together with Hoco Parts Group (part of PDG) it has concluded the purchase of the assets related to France Equipement’s French motorcycle parts distribution business.
France Equipement is a leading and recognized distribution platform established in 1979, and specialised in supplying the French motorcycle trade with a broad product offering including consumables, accessories and tyres for motorcycles, ATV and scooters. France Equipement carries a range of high-quality brands including its own well-known and high quality France Equipement brand.
France Equipement will become part of Hoco Parts Group, the leading distributor of premium motorcycle parts and accessories in Europe. The company’s sales and product management team will continue to support customers from their office located in Nevers, close to the famous Magny Cours Grand Prix circuit in France.
Arno van de Glind, Managing Director of Hoco Parts Group; “We are very pleased to welcome France Equipement and their experienced team to our Group. France Equipement is our first French based acquisition, and it fits perfectly with our ambitions to build our position in the French market via both organic growth and acquisitions. Hoco Parts will fully support the France Equipement team in Nevers, with both the distribution of and the continuous development of the FE brand and product portfolio”.
Rudy Lartigot, Director of France Equipement added; “The acquisition of France Equipement will be the next step in the development for our company and brands. Joining forces with a real European distribution group will be a great opportunity for our employees, customers and suppliers. It will further strengthen our position and most importantly help us to offer an even greater level of service to our customers”.
About PDG
Powersport Distribution Group is a leading European Group active in the distribution of parts and accessories for motorcycles, headquartered in Breda (the Netherlands). PDG‘s value proposition is to be the preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, to work with the industry’s most respected brands and to earn the trust of thousands of customers every day.
The Group currently consists of 3 divisions:
(1) General motorcycle aftermarket B2B distribution in the non-metric and metric motorcycle parts & accessories across Europe with Hoco Parts and Motorcycle Storehouse.
(2) Own Brands with AFAM GROUP, an after-market supplier to European motorcycle parts distributors with transmission & battery brands like AFAM, Nitro and Shido.
(3) Vintage Parts Distribution with CMS, the leading global distributor of vintage Japanese motorcycle parts.
PDG is majority owned by Torqx Capital Partners in partnership with management and former owners. For more information, please visit: www.powersportsdistributiongroup.com